Politique de confidentialité

PRIVACY POLICY

This Privacy Policy describes how levelup.coffee (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect information about your device, your interaction with the Site, and information necessary to process your purchases and manage subscriptions. If you contact us for customer support, we may collect additional information to assist you. In this Privacy Policy, Personal Information refers to any information that can uniquely identify an individual.

Device Information

  • Examples of Personal Information collected:
    • Version of web browser, IP address, time zone, cookie information, sites or products viewed, search terms, and how you interact with the Site.
  • Purpose of collection:
    • To load the Site accurately for you and to perform analytics on Site usage to optimize our services.
  • Source of collection:
    • Collected automatically through cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose:
    • Shared with Shopify as our processor.

Order and Subscription Information

  • Examples of Personal Information collected:
    • Name, billing address, shipping address, email address, phone number, order number, and certain communication history.
  • Purpose of collection:
    • To provide products or services, process payments, arrange shipping, provide invoices or order confirmations, prevent fraud, and send communications related to orders or subscriptions.
    • We may use your information for internal marketing purposes exclusive to Level Up Coffee but do not sell your personal information to third parties.
  • Source of collection:
    • Collected directly from you during the ordering or subscription process.
  • Disclosure for a business purpose:
    • Shared with Shopify for order processing.

Customer Support Information

  • Examples of Personal Information collected:
    • Name, email, phone number, order number, and certain communication history.
  • Purpose of collection:
    • To assist with inquiries, resolve issues, and improve customer service.
  • Source of collection:
    • Collected directly from you during support interactions.
  • Disclosure for a business purpose:
    • Shared with Shopify for order-related inquiries.

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you believe your child has provided us with Personal Information, please contact us immediately to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide services and fulfill orders.

  • Shopify:
    • Used to power our online store. You can read more about Shopify’s privacy policy here: Shopify Privacy Policy.
  • Legal Compliance:
    • We may disclose your Personal Information to comply with applicable laws, respond to lawful requests, or protect our rights.

Behavioural Advertising

We may use your Personal Information to provide targeted advertisements based on your interactions with our Site.

  • Google Analytics:
    • Helps us understand customer behavior. Learn more about Google’s data practices here.
    • Opt out of Google Analytics here.

Ad Preferences

You can manage or opt out of targeted ads via these services:

  • Facebook: Ad settings
  • Google: Ad preferences
  • Bing: Ad settings

    TikTok Pixel and Events API 
  • We use TikTok Pixel and TikTok Events API to measure the effectiveness of our advertising on TikTok and to deliver more relevant content to users on that platform. These tools allow us to:
  •  
  • - Track conversions (e.g., purchases following a TikTok ad),
  • - Measure ad performance,
  • - Create custom and lookalike audiences,
  • - Target users based on their interactions with our website.
  •  
  • Information shared may include your IP address, browser type, website activity, purchases, and device identifiers. TikTok may associate this information with your TikTok account if you are logged in.

Using Personal Information

We use your Personal Information to:

  • Offer products and services
  • Process payments and fulfill orders
  • Provide customer support
  • Send relevant updates on products, services, and exclusive offers

Lawful Basis (GDPR)

If you are a resident of the EEA, we process your Personal Information under the following lawful bases:

  • Consent: When you give us permission to use your data (e.g., for marketing).
  • Contract performance: To fulfill the contract (e.g., processing orders and shipping).
  • Legal compliance: To comply with laws and legal obligations.
  • Legitimate interests: To operate and improve our business, as long as these interests do not override your fundamental rights.

Retention of Personal Information

We will retain your Personal Information for as long as necessary to fulfill the purposes outlined in this policy, including complying with legal obligations. If you request deletion, your information will be removed unless retention is legally required.

Automated Decision-Making – Clarification

We do not engage in automated decision-making that has significant legal or personal effects on you.

  • Fraud Prevention: Shopify uses limited automated tools to detect fraudulent transactions. For example:
    • Temporary blocking (denylist) of IP addresses with multiple failed transactions.
    • Temporary blocking of credit cards associated with suspicious activity.
      These measures are in place to protect both customers and our business and have no significant effect on your legal rights or experience.

Cookies

Cookies improve your browsing experience by storing your preferences and enabling certain website functions (e.g., cart management, user login). We also use cookies for analytics and marketing purposes.

We will display a cookie banner to ensure you can control the use of non-essential cookies.

Cookies in Use

  • Necessary cookies: For website functionality (e.g., cart management, login).
  • Analytics cookies: To track site performance and usage.

You can manage cookies through your browser settings or learn more at All About Cookies.

Do Not Track (Clarification)

The Do Not Track (DNT) setting is a feature that allows users to inform websites that they do not want to be tracked.

  • Industry-wide standards for responding to DNT signals are not yet consistent. Therefore, we do not currently alter our data collection or use practices in response to these signals.
  • We encourage users to manage tracking preferences through the cookie settings provided on our site or through third-party opt-out tools.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. The latest version will always be available on this page.

Contact

For more information about our privacy practices or if you have any questions, please contact us at:
info@levelup.coffee

If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.

Last updated: 2024-10-24