Level Up Coffee was born from my two great passions: video games and coffee. At a
young age, I discovered video games by playing on my family’s Atari and Vectrex
consoles. In 1987, I got my first Nintendo console, and later, I became
interested in computer games, especially SimCity on PC in 1989. However,
it was Wolfenstein 3D (1992), Doom (1993), and Duke Nukem 3D
(1996) that truly captivated me. These unique moments were soon accompanied
by a good cup of coffee. These two passions are now at the heart of my
life.

The idea of creating a coffee brand inspired by gamers came to me in 2018. My goal
wasn’t just to offer a product for a niche audience but to create the best
premium roast coffee. After extensive research and countless tastings, I
finally found exceptional coffees, each one unique and distinct. And that’s
how Level Up Coffee was born!

Although our identity is rooted in gaming, our mission goes far beyond that:
we’re here for anyone who wants to perform and push their limits,
whether it’s in sports, studies, gaming, music, performing arts, or any
other field.

To excel, having the right gear isn’t enough – you also need quality fuel. Coffee
is the best pre-workout and natural stimulant. Caffeine, long recognized
for its effectiveness, is a key ingredient in many energy drinks and
pre-workout supplements. It acts as a stimulant that improves alertness,
boosts energy levels, and optimizes performance. So why not enjoy it healthy
and naturally, in a great cup of coffee?

Beyond performance, we are committed to delivering exceptional taste. Our
coffee, made from top-quality beans and premium roast, offers a unique
sensory experience. This vision guides us every day, positioning our coffee
as the ultimate fuel for those giving their maximum effort.

Whether it’s as a teammate in a game, in sports, at work, or
elsewhere, coffee is a valuable ally. It helps you wake up in the
morning, focus, or gives you a much-needed energy boost. Moreover, coffee
is a moment of connection—one of our company’s core values. Whether shared
with family, friends, or online, enjoying this hot beverage often means bonding
and joy.

Bring out your A-Game with Level Up Coffee!

Matt