Café
Discover Level Up Coffee’s premium blends, locally roasted in Quebec, and enjoy the perfect cup to boost your energy and bring out your A-Game.
Abonne-toi et économise
2 sacs par mois
$37.98
3 sacs par mois
$54.99
4 sacs par mois
$70.99
Ton café livré directement chez toi gratuitement à chaque mois
Modifie, saute ou annule ton abonnement en tout temps.
About
Level Up Coffee was born from two of my biggest passions: coffee and video games. At a young age, I discovered video games on my family’s Atari and Vectrex, and later got my first Nintendo in 1987. Then came PC games like SimCity, followed by Wolfenstein 3D, Doom, and Duke Nukem 3D. Those games didn’t just entertain me, they shaped my imagination, my creativity, and my visual world.
The visual inspiration behind Level Up Coffee, the coffee names, and the entire brand identity all come from gaming, from the energy and dynamism of that world, but also from performance, progression, levels, missions, and the idea of always improving and moving forward. Level Up Coffee is not just a reference to video games, it’s a mindset.
Coffee has never been just about energy or focus. Some of my best memories in life happened around coffee. Spending hours with people talking about projects, life, ideas, training, business, games, and everything in between. Those moments were simple, but memorable. Coffee has always been more than a drink. It’s a reason to sit down, to talk, to plan, to dream, and to connect.
Beyond gaming and coffee, there has always been something that defined me: the desire to move forward, to improve, to finish first, to beat my previous results, to be better than yesterday and even better tomorrow. I have always been driven by progress and by the idea of pushing myself further. Coffee has been there through all of it: early mornings, late nights, work, projects, training, gaming, and life in general. Coffee was never just a drink. It was fuel, focus, and a daily ritual.
In 2018, I decided to start a coffee brand inspired by that mindset. Not just a coffee for gamers, but a coffee for people who want to perform, improve, and push their limits in whatever they do. After extensive research and countless tastings, I selected exceptional beans and developed what became Level Up Coffee, a premium roast coffee focused as much on performance as on taste.
Even though our identity is rooted in gaming, our mission goes far beyond that. Level Up Coffee is for anyone who wants to grow, learn, build, train, create, compete, or simply become a better version of themselves. Whether you are studying, working, training, gaming, or building something important to you, coffee becomes part of that journey.
Coffee is the start of the day, the push before training, the focus before work, the boost during a long night, and the moments shared with friends, family, teammates, or colleagues. It’s both fuel and connection. A daily ritual that helps us move forward and perform at our best.
Our mission has always been simple:
Offer high-quality coffee for people who want more from themselves and more from life.
Better than yesterday.
Sharper today.
Even better tomorrow.
Bring out your A-Game with Level Up Coffee.
Matt
